Banking on conversational AI? Here’s how to maximize your returns.
A successful launch isn’t enough to sustain AI value. Banks must keep the conversation going or risk losing customers and revenue.
If you’re already using conversational AI to engage your banking customers, you’re in good company. More than half of retail banks are using chatbots, and market leaders like U.S. Bank and Bank of America are leveraging voice-powered apps to connect with millions of users and deliver more personalized experiences. COVID-19 has accelerated the trend: 9 in 10 financial services executives now plan to increase their AI-related investments over the next five years1.